ENT 350 Case Study / Nuraina Amira Kamaruddin ... [et al.]

KO PE RAS I UITM BERHAD is a retail store that in service in Kolej Dahlia, UiTM Puncak Alam. And this store have a contract with UITM to operating at Kolej Dahlia which is starting at 01 July 2016 until 30 June 2019. The owner of this shop is Encik Ahmad is responsible in everything to operating this business smoothly. Encik Ahmad have been experience about 2 years working as an owner of printing and binding service at UITM SHAH ALAM before he got the contract at UITM Puncak Alam.
His target market is mostly for a students who lives at Kolej Dahlia and also the lecturers. It is because KOPERASI UITM BERHAD serve a binding and printing services which is suitable for students to print out their assignment and to buy the stationery if needed.
Other than that, KOPERASI UITM BERHAD also offer the cheaper price compared to their competitors surrounding them. And also, they provide the best quality for their customer in printing and binding services. The operating time of this shop is every day and will open it 9 a.m until 10 p.m.