ENT 530 Social Media Portfolio : Barber Bear / Muhammad Hilman Mohd Farizan

The number of barbers shops in the Malaysia is decreasing, same goes to the local barber profession. Now the trend of most barber shops ran by foreign workers due to their cheap wages yet professional skills. But as with anything that starts out as a trend, the market is now more than a little crowded, making it increasingly difficult for any novice's barber shop and brand like BARBER BEAR to establish itself without any marketing effort.

Nonetheless, thanks to society's reliance on technology, there are several elements of business that can be setup as enablers for both passive and active marketing. Without
a website, BARBER BEAR might as well not exist as far as local consumers are concerned. But for Google (by far the most popular search engine worldwide) what matters more is that your website is accessible on mobile devices, and loads quickly on mobile devices.