ENT 530 Case Study / Nurul Haidah Saharrudin ... [et al.]

Saharrudin, Nurul Haidah and Saahal, Hanisah and Rowin, Clement and Mohd Farizan, Muhammad Hilman and Manan, Misshirley (2018) ENT 530 Case Study / Nurul Haidah Saharrudin ... [et al.]. [Entrepreneurship Project] (Unpublished)


Axia Solution Company have 3 is food and beverages establishment that offered varieties of food and beverages services. Encik Taufiq managed to open three chain food premise which is in Shah Alam, Klang and Puncak Alam area. Among of the places, we choose Puncak Alam area as our investigation research, whereby this premises are operated in cafeteria at Dahlia College. In this company, they strategy to attract students to come in the premises by providing high quality of beverages produce at the cheaper price. This company successfully positioned their customer minds on chocolate drinks because they produce the most favourable taste of chocolate drink. In just spending Rm 1 for chocolate drink, they put the smile on customer face.


Item Type: Entrepreneurship Project
CreatorsEmail / ID. Num
Saharrudin, Nurul Haidah2016728853
Saahal, Hanisah2016590863
Rowin, Clement2016522945
Mohd Farizan, Muhammad Hilman2017965311
Manan, Misshirley2016709569
ContributionNameID Num. / Email
Thesis advisorMohd Salleh, Mohammad ZaimUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business. Business enterprises. General works, treatises, and textbooks
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Item ID: 40496
Uncontrolled Keywords: Food, Axia Niaga Solution, Business
URI: http://ir.uitm.edu.my/id/eprint/40496


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  • Bilik Koleksi Harta Intelek, Unit Terbitan Bersiri & Elektronik, PTAR Puncak Alam
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