ENT 530 Case Study / Nurul Haidah Saharrudin ... [et al.]

Saharrudin, Nurul Haidah and Saahal, Hanisah and Rowin, Clement and Mohd Farizan, Muhammad Hilman and Manan, Misshirley (2018) ENT 530 Case Study / Nurul Haidah Saharrudin ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Axia Solution Company have 3 is food and beverages establishment that offered varieties of food and beverages services. Encik Taufiq managed to open three chain food premise which is in Shah Alam, Klang and Puncak Alam area. Among of the places, we choose Puncak Alam area as our investigation research, whereby this premises are operated in cafeteria at Dahlia College.

In this company, they strategy to attract students to come in the premises by providing high quality of beverages produce at the cheaper price. This company successfully positioned their customer minds on chocolate drinks because they produce the most favourable taste of chocolate drink. In just spending Rm 1 for chocolate drink, they put the smile on customer face.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Saharrudin, Nurul Haidah 2016728853 Saahal, Hanisah 2016590863 Rowin, Clement 2016522945 Mohd Farizan, Muhammad Hilman 2017965311 Manan, Misshirley 2016709569
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mohd Salleh, Mohammad Zaim UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Business
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords:	Food, Axia Niaga Solution, Business
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/40496