Synergy Sdn. Bhd. : Technology-Based Business Idea Blueprint Report (Smart Shoe) / Siti Zuraida Rusli

In this modern era, technology has widely used in human life to make their work easy and it is improving day by day. Besides, through the marketing process, the entrepreneur always making the technology available with new innovative good. Synergy Sdn. Bhd. has produced a technology-based product called Smart Shoe that provides a security emergency alarm to help the people who are in danger. This shoe can solve the woman's problem by providing the security emergency alarm that is located in the shoe. When the women are in danger, they just have to press the button on the shoe and the shoe will make the alarm sound. By using this shoe will helps women feel safer to walk alone or by a group. Our company’s target market is women who are live around Pulau Pinang. We have estimates that the potential customer is half of the total population in Pulau Pinang and the target market for these shoes is 2.5% from the potential customers.