Blueprint (Ezlock Padlock) : Qwerty Tech Sdn. Bhd. / Nur Hazimah Tamhaji

Qwerty Tech Sdn. Bhd. is an electronic company that established in 2015 which focused on new technological products. Our company managed to expand our business and gained trust from customers since we offer a high quality in the production. Our target market area is Negeri Sembilan since the main headquarter (HQ) of Qwerty Tech is in Seremban. Recently, our company offer a new product, Ezlock which is a smart padlock that is convenience and multifunction. We come up with this idea based on the observations and the existing product in the market. Plus, Ezlock is a multi-purpose where the user can use the padlock inside and outside house in securing safety. Ezlock padlock is targeted for middle age person within range of 20 to 40 years old. This product is suitable for students and people who owned a rent house. They only have to use a smart phone in unlocking the padlock instead of duplicate a key for everyone. In addition, Qwerty Tech provides an affordable price for Ezlock padlock to secure its position in the padlock market. A competitive advantage allows the company to offer a lower price for their product in attracting customers. Hence, the competitive advantages of Ezlock padlock is its feature in securing safety. Compared to the existing product, padlock is installed with a camera, motion alarm sensor and easy to recharge. Other brands might have either one of the declared features and the price is quiet expensive. Furthermore, the padlock is suitable and safe for everyone to use since it is made of a quality materials.