Digital Skipping Rope / Nur Afifah Saufi

Digital Skipping rope is a sports equipment product. As for this innovation, the products will be attached with the timer as to make differences with other products in market. The concept of company product is “Skip with difference” which help an athlete to improve and enhance their performance during sport. NAS Sdn Bhd is the company that manufacture the sports equipment products that located at Terengganu. The target markets for the product are the population is Malaysian and the specific target customer are athletes. The main competitors are Kettler Digital Skipping Rope and OhhGo Jump Rope Adjustable Digital Counting Jump Rope which are established and had experience in this industry. The Digital Skipping Rope can compete because the demand is high among the athlete and normal people. The profitability of Digital Skipping Rope product is based on the costs and revenue analyses that our business will be able to bring enough revenue to cover operating expenses. NAS Sdn Bhd will hire some staff to work together to achieve organizational goals. Besides that, under marketing, we will hire 2 workers whereas under the operation, we will hire 6 employees and an employee under financial.