Factors that influencing peoples to purchase takaful / life insurance / health insurance in Kota Kinabalu / Kertini Kamal

The determination of this study paper is to examine the influence of four factors that
influencing peoples to purchase Takaful/ Life Insurance/ Health Insurance which are income,
age, number of dependent and education level. The city in Kota Kinabalu were chosen as
samples of this study. A survey using 525 questionnaires was distributed to the respondents
and 503 of them were returned unacceptable and usable. Meanwhile, this study also having
interview with 9 respondents who are purchase Takaful/ Life Insurance/ Health Insurance.
Correlation and regression analysis were adopted to analyze all data. The findings indicated
that all the independent variables (income, age, number of dependent and education level) had
a significant relationship with Purchasing Takaful/ Life Insurance/ Health Insurance. The
results showed that the most significant at age and education level with significant 0.00 for
Multiple Regression result while at Spearman Correlation the income, age and education level
as the significant factors with similar value more than 0.7 that show the effect on purchasing
Takaful/ Life Insurance/ Health Insurance. From the data that has been analyzed, it can be
concluded that the purchase Takaful/ Life Insurance/ Health Insurance and demand there is
more than those who do not buy. This means that the majority agree that insurance purchases
are very important that will benefit them in the future.