Fundamentals of entrepreneurship (ENT300) : case study on De’ Kraf Fraternitas / Mohd Khairi Ibrahim … [et al.]

Ibrahim, Mohd Khairi and Abdullah, Siti Fariedah and Zaidi, Mohamad Radzi and Batra Azman, Asirah Auni (2011) Fundamentals of entrepreneurship (ENT300) : case study on De’ Kraf Fraternitas / Mohd Khairi Ibrahim … [et al.]. [Entrepreneurship Project] (Unpublished)


Our company name is De’ KRAF Fraternitas. The business has been decided on the form of partnership, which consists of four members. Our main business activity is to provide the varied and custom selection of tiles and floor finishing. We have decided that our business will operate at at Sublot 31(LOT4681), Block 1, Desa llmu Phase 17, Jalan Datuk Mohd Musa 94300 Kota Samarahan, Sarawak.It will fully operate on 1st January 2012.All partners are encourage and entitled to participate in all the business management.We have agreed that Mohd Khairi Ibrahim is the General Manager, as well as the Administrative Manager; Siti Fariedah Abdullah will act as our Marketing Manager, while Asirah Auni Batra’azman will hold the post of Operation Manager, and Mohd Radzi Zaidi had been appointed as our Financial Manager.
The management team will be lead by the General Manager and the other manager will help to assist. He is the owner and the main head of the company. He is very interested with this business that he willing to sacrifice his previous work to open a floor deco shop. The General Manager is responsible in controlling, leading, organizing as well as plan the entire business. The Administrative Manager is responsible for all jobs relating to office administration. The Marketing Manager is responsible in preparing the marketing plan, which includes identifying the target market, determining the market size, identifying the competitors, determining the market share, developing sales forecast and marketing strategies. The Marketing Manager will be the one that promote our products and she has the natural skill to speak will customers and a lot of public people. The operation of our business is controlled and monitored by the Operation Manager. Not only that, all workers who work in our shop will be under the supervision of the Operation manager. This is where quality control and productivity will take place in order to improve the efficiency of the workers. Finally, the Financial Manager will handle financial matters such as preparing budgets and financial statement for the expenses of each department. All the financial statement need to be taken care properly by our Finance manager.


Edit Item
Edit Item


[thumbnail of 39326.pdf] Text

Download (1MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number




Statistic details