Management accounting for marketing functions: some key issues and problems / Ahmad Jazlan Mohd Yatim

This research paper is prepared as part of the requirement of Advanced Diploma In Accountancy in their fourth semester. The writer has chosen the topic "Management Accounting for Marketing Functions: Some Key issues and problems" as the subject of his research paper. The writer has discussed a few problems and issues encountered by accounting systems and those involved in treating marketing activities and marketing costs. Most of these informations were supplied by the accountants, accounts executives, marketing managers and marketing executives (whoever available as suggested by the personnel manager). In order for the accountants to perform effectively in their job, they must identify and understand the requirements of other operational departments (particularly marketing department in this matter) and provide them the relevent informations and assistance for making sound marketing decisions. As this research paper is prepared in partial fulfilment of the Advanced Diploma In Accountancy course, it would'not be suitable for the use of the public. This paper is meant for the perusal of the students and lecturers of the School of Accountancy.