Case Study : Z&Z Niaga (Sos Ummi) / Siti Nur Syafiqah Mohd Johari

Mohd Johari, Siti Nur Syafiqah (2020) Case Study : Z&Z Niaga (Sos Ummi) / Siti Nur Syafiqah Mohd Johari. [Entrepreneurship Project] (Unpublished)

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Abstract

Z&Z Niaga is a food product that produced by Muslim company that mainly focuses on the production of various sauces which is known as ‘Sos Ummi’ in the area of Kelantan. This business company was run by Director, Operation Director and another 4 other managers which are Logistic, Operation & Technical, Marketing and Financial Manager. Each of these managers has their own task and plays an important role to run the business successfully in order to achieve their target. Goals indicate what a business unit wants to achieve. Every business must design a strategy for achieving its goals, cinsisting of a marketing strategy and an effective management. The Marketing manager of Z&Z Niaga non-stop searching opportunity to expand their product not only in Kelantan, but all over the country in Malaysia since the company hopes that their products will be well known and have a place in the hearts of over 20 million Malaysians. They used social media and join IKS Festival to promote their product. Sos Ummi also had been supplied to the largest local hypermarket in Malaysia such as Tesco, Giant and Mydin

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Mohd Johari, Siti Nur Syafiqah
2017412686
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Wan Mustafa, Wan Masnieza
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Family-owned business enterprises
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Item ID: 38962
Uncontrolled Keywords: Z&Z Niaga, food product, Sos Ummi, Muslim company
URI: https://ir.uitm.edu.my/id/eprint/38962

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