I-Rope / Muhammad Irfan Kamaruzaman

I-Rope is created to overcome the problem faced by the consumer which is currently using the basic skipping with only one purpose. They also must use separated equipment to perform one activity such as skipping. So, this business of I-Rope product will present to the customer about the benefits of using this product with minimal issues. This product can by used with three in one of its function which is it can be used by using the new technologies implemented in this I-Rope which are a pedometer and a timer. By using this product, the consumer can perform the activity without using separate equipment. The target market for this product will the athletes or the sports teams. The advantage of this product is this product has more than one functions rather than the basic skipping ropes. The potential profitability of this product is it will achieve until around RM800,000 by its annual growth until the third year. Therefore, this management team consists of general manager, administrative manager, financial manager, operational manager, and marketing manager will take their actions to increase their profit, increase this product’s reputation, and make this product until worldwide known product.