Currently, the use of blog in academic field has been increased from time to time to assist in the teaching and learning
process, Blog enables user to get and share knowledge, information, experiences and thoughts. This paper aimed to
identify the intrinsic factors that motivate students to use blog in their learning process as there is only a small number
of research that has been conducted to investigate the Technology Acceptance Model (TAM) model in the context of
UiTM. Based on Extended TAM, there are three main variables that influence the students' attitude which are perceived
usefulness (PU), perceived ease of use (PEOU) and perceived playfulness (PP), Seventy eight sets of questionnaire were
distributed among second year students at the Faculty of Business Management at UiTM Pahang The result reveals
positive relationships between those variables and students' attitude towards the usage of blog
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Creators: | Creators Email / ID Num. Tajuddin, Norulhuda alhudatajuddin583@pahang.uitm.edu.my Mustapha, Musramaini musra_08@pahang.uitm. edu.my Ahmad Zaini, Azniza nizazaini@pahang.uitm.edu.my |
| Subjects: | L Education > LB Theory and practice of education > Educational technology L Education > LB Theory and practice of education > Computers in education. Information technology L Education > LB Theory and practice of education > Higher Education |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Event Title: | Prosiding KONAKA Konferensi Akademik 2011 |
| Event Dates: | 6-7 Disember 2011 |
| Page Range: | pp. 192-197 |
| Keywords: | Technology Acceptance Model (TAM), Blog, Lifelong learning, Academic |
| Date: | 2011 |
| URI: | https://ir.uitm.edu.my/id/eprint/38627 |
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