Fundamental of Entrepreneurship ENT300 Champurrado/ Alya Batrisyia Qurra'tu' Ain Mohamad Rahini... [et al.]

Mohamad Rahini, Alya Batrisyia Qurra'tu' Ain and Nazamuddin, Fatin Aimie Nazhifah and Jasnie, Athirah Syahira and Empeni, Allabar Furutan (2018) Fundamental of Entrepreneurship ENT300 Champurrado/ Alya Batrisyia Qurra'tu' Ain Mohamad Rahini... [et al.]. [Entrepreneurship Project] (Unpublished)


This business is based on partnership where it consists of four members who hold theimportant position in the company such as General Manager, Administration Manager, Marketing Manager, Operational Manager and Financial Manager.
Champurrado is located at Container City Miri, Sarawak. The location of the bakery is strategic as it located in the middle of the city where it surrounded by shopping malls,
restaurant, mosque, church and residential area. Other than that, location is the most important factor as it helps contributes to the business and it helps to generate the profit of the business and reaches the target of the business
The marri business activity is selling cake pop. Cake pop is a small round piece of cake coat with chocolate and put it at the top of the stick as it resembles a lollipop. The
reason we sell cake pop is to introduce the uniqueness of dessert in terms of its shape. We have set our target customers who are kids and youngsters resident of Miri, along with senior citizens because our cake pop is not as sweet as expected. We choose this business because food industry usually has high charmer of success and expand in the future.
Lastly, our business vision is living proof of high quality standard of cake pop and will be customer's favorite from all district in Malaysia. We will expect that our business will become more successful in the near future because with the new innovation of the cake pop, the demand of our product will rise not only during festive season but it
might be the new snacks. This will give us advantages to make our product more profitable.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohamad Rahini, Alya Batrisyia Qurra'tu' Ain
Nazamuddin, Fatin Aimie Nazhifah
Jasnie, Athirah Syahira
Empeni, Allabar Furutan
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Business ethics
H Social Sciences > HF Commerce > Shopping centers. Shopping malls
Divisions: Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management
Keywords: Champurrado, Food Service Industry, branch to whole Sarawak, dessert
Date: 11 June 2018
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