Case Study : Hasim Enterprise / Norsyamimi Ab Manah

Ab Manah, Norsyamimi (2020) Case Study : Hasim Enterprise / Norsyamimi Ab Manah. [Entrepreneurship Project] (Submitted)


Hasim Enterprise’s furniture store opened in December 1997 when the country's economy was in a state of shock. Established and developed on its own premises. In the early days of opening, the place / location was rented for about 3 years but is now a private property. Once the land was owned by the company, the company expanded the furniture store from a small building into a 2-story building. This furniture store is a husband (family) business. Originally the owner was only from a factory clerk (his wife) and a night market trader (husband). The owner of this company is Hashim Ismail (husband) and Masnah Hassan (wife)
The idea of opening this store came from her husband's interest in the craft of handicrafts. After marrying and having two children, they decided to open a shop on their own. Fully capitalize on their own on a small scale. Proof of expertise in making furniture can be seen through the design of its office designed by Hasim owner of the company. Workers manage the shop which sells 15 furniture while 6 workers are factory workers who are only assigned to make furniture. These are Bangladeshi workers who are skilled in furniture making. Sell custom made items by their factory located directly behind their furniture factory. There is self-made furniture that other factories / shops do not. Able to change existing furniture design to create a bit of variety and diversify existing designs. Open from 9am to 11pm. The store is open daily from Monday to Sunday


Item Type: Entrepreneurship Project
Email / ID Num.
Ab Manah, Norsyamimi
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Family-owned business enterprises
H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries
H Social Sciences > HD Industries. Land use. Labor > Manufacturing industries > Furniture industry and trade
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Hasim Enterprise, furniture manufacturing industry, material-based industry
Date: July 2020
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