Case study: Alam Flora Sdn Bhd / Nur Fakhriah Aziela Abu Sepian

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Kota Bharu, it is a part of study for everyone to undergo a case study project. So, for this purpose, we got the opportunity to research a company which manufactured the same product that we want to develop, which is Alam Flora Sdn Bhd, which is a waste management company in Kuala Lumpur, Putrajaya and Pahang. In the first part of the project report, the general information of the company has been collected. Information is gathered through the primary and secondary source as well. In the second part of the report, contains the specialized subject study. Objective of the project is to work on the background, organizational structure, products and services that Alam Flora provides. Next, we study about the technology of Alam Flora, as well as business, marketing and its operational strategy used by the company to promote their services which we find quite interesting. Lastly, we research about the company services achievements regarding how they manage their company as well as achievements gain from the consumer or residents. Goals indicate what a business unit wants to achieve. Strategy is an action plan for getting the goals. Every business must design a strategy for achieving its goals, consisting of a marketing strategy, and an effective management.