Tycoon Enterprise [Tycoon lemongrass cube] / Muhammad Aniq Taqiuddin Rahmat

Rahmat, Muhammad Aniq Taqiud (2020) Tycoon Enterprise [Tycoon lemongrass cube] / Muhammad Aniq Taqiuddin Rahmat. [Entrepreneurship Project] (Unpublished)


Vision: Our vision is to ensure the satisfaction of our customers and strive for international level. Company Background: Our company name is ‘TYCOON’ which come from the JAPAN means a wealthy, powerful person in business or industry. We want our product to become one of the best products in food industry and let entire world know about our product. Products: We have created a product specially designed for the people in Malaysia who are really love the lemon grass taste in every cuisine which is lemon grass cooking cube. This cooking cube acts as a replacement for lemon grass plant which sometimes might be hard to get. We also have improved our product ingredients by adding salt and sugar to build a friendly and easy to use product. Market: Market target of our products is located at Perak, Penang, Kedah and Perlis. In Perak we distributed our product at Ipoh, Taiping, Manjung, Tapah and Kamunting. In Penang we distributed it at Georgetown, Butterworth and Seberang Perai while in Kedah we put it at Alor Setar, Sungai Petani and Jitra. Lastly, we distributed it in Perlis at Arau and Kangar. All of the district mentions are chosen because it has a big people population and it will lead to higher demand. Distribution channels: We have distributed our product to retailer at all 4 mentioned state which is Perak, Penang, Kedah and Perlis.


Item Type: Entrepreneurship Project
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Rahmat, Muhammad Aniq Taqiud
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Applied Sciences
Keywords: Tycoon Enterprise ; Lemongrass Cube ; Food Industry
Date: 27 November 2020
URI: https://ir.uitm.edu.my/id/eprint/38083
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