Individual case study : Ramly Group / Aida Yusriena Shafie

Company Name: Ramly Food Processing Sdn Bhd also known as Perusahaan Burger Ramly Mokni Sdn Bhd is a Malaysian food company. Founder: Founded by Dato’ Dr. Haji Ramly bin Mokni with the help of his wife, Datin Hajjah ShalaSiah binti Abdul Manap. His son Mohd Zaharin bin Dato Dr. Haji Ramly and his daughter Siti Hayubinti Dato Dr. Haji Ramly as the director of the company. The aim of developing a clean and good quality halal Western fast-food chain in Malaysia. They already have 10 group of companies operating under Ramly Group. The story begins in 1978 at which time our country became obsessed with illegal halal issues related to this meat burger. So he as a butcher took this opportunity to make his own and sell home-cooked burgers with the help of his wife. Product offered: They provide frozen food and fast food comparable to the international fast food but everyone can enjoy it because it is Halal. Fast food such as burgers quite popular in Malaysia since everyone loves it. Their products are based on beef, chicken, lamb, seafood, frankfurter, and nugget. Duration in the industry: The company began operating during the year 1984 until now. They have been in the food industry for almost 36 years. Benefits of company product: They produce high-quality halal products for Malaysian citizens as Malaysia has a high Muslim population. Their product easy to find at any supermarket because it is a choice of Malaysians. As beef is very popular among Malaysians, they take the opportunity to produce good and nutritious burger meat. Product prices are also affordable and can be purchased by everyone.