Case Study : Oh My Cake (OMC) / Nur Ain Natasya Ab Rauf

Ab Rauf, Nur Ain Natasya (2020) Case Study : Oh My Cake (OMC) / Nur Ain Natasya Ab Rauf. [Entrepreneurship Project] (Unpublished)


OH MY CAKE was established by Muhamad Nazree bin Othman in 2016. This business is carried out in sole proprietorship that has been registered under Suruhanjaya Syarikat Malaysia (SSM) on 15 January 2015. OH MY CAKE is located in Lot PT 1959, Padang Sembilan, 18000 Kuala Krai, Kelantan. This business consists of selling various types of cakes, breads and biscuits. They also provide services of pastry and cakes reservation for birthday, wedding, engagement and others events.
Mr Nazree also has an experience working in a luxurious hotel in Kuala Lumpur before he decided to begin this bakery business. He decided to open this bakery shop when his wife needs to transfer to teach in one of the school in Gua Musang, Kelantan. Due to the lack of job opportunities at that time, he came up with the idea to develop a business based on his experience and skill. Furthermore, he has been passionate in baking and pastry since young. In addition, as he had experienced working in five-star hotel in Kuala Lumpur thus helps him to drive his own business ahead.
This business is first started with car boot sale along the side of the road and he only bakes the cakes at his own house and there is no additional worker yet. Other than that, he also uses social media as one of the medium to promote his products and attracts more customers to recognize his products. After almost a year running his business, he then bought a store to run his business more easily and systematically.


Item Type: Entrepreneurship Project
Email / ID Num.
Ab Rauf, Nur Ain Natasya
Email / ID Num.
Thesis advisor
Amran, Azzah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Bakeries. Baked products
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Oh My Cake (OMC), Cakes, breads and biscuits
Date: July 2020
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