Case Study : Mykori Dessert Cafe / Norazuani Ilena Iliani Amran

Amran, Norazuani Ilena Iliani (2020) Case Study : Mykori Dessert Cafe / Norazuani Ilena Iliani Amran. [Entrepreneurship Project] (Submitted)

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Abstract

This is an attempt to know how the theories can be applied to practical situation. As a student in UiTM Kota Bharu, it is a part of study for everyone to undergo a case study project. So, for this purpose, I got the opportunity to research a company name Mykori Dessert Café. In the first part of the project report, the general information of the company has been collected. Information is gathered through the secondary sources. For the second part of the report, it contains the specialized subject study. Objective of the project is to work on the background, organizational structure, products and services that Mykori Dessert Café provides. Next, I study about the technology of ice maker, which is basically a normal technology used by the staff to make ice shaved for the customers as well as business, marketing and its operational strategies used by the company to promote their products. Lastly, I do research on how to improve their business.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email
Amran, Norazuani Ilena Iliani
2018657192
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Amran, Azzah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Technological innovations
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Item ID: 37853
Uncontrolled Keywords: Mykori Dessert Café, Company, Business
URI: https://ir.uitm.edu.my/id/eprint/37853

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