Abstract
Small and Medium Enterprise (SME) is now prominent industry in Malaysia. In general,
the demand for traditional food is expected to increase in the future since there are many
people still do not know how to make it. Traditional food product is unable to fulfil the
customer's need despite the high demand due to certain limiting factors. Therefore, this
research will apply a goal programming method in order to optimize the consumer's
demands of traditional food in Senawang, Paroi, Seremban and Kuala Pilah. This research
presents a goal programming model is to formulate with three objectives. Then, LINGO
Software is then being used to test the model. The result shows that the objectives were
fully achieved, and this proves that goal programming approach is a useful tool.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Mohd Ramzi, Maziah Rashidah UNSPECIFIED Mohamad Asri, Nurul Asyikin UNSPECIFIED Che Md Kari, Nur Maziah UNSPECIFIED |
Subjects: | Q Science > QA Mathematics > Mathematical statistics. Probabilities Q Science > QA Mathematics > Mathematical statistics. Probabilities > Data processing Q Science > QA Mathematics > Analysis > Analytical methods used in the solution of physical problems Q Science > QA Mathematics > Online data processing |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Seremban Campus > Faculty of Computer and Mathematical Sciences |
Programme: | Bachelor of Science (Hons.) (Management Mathematics) |
Keywords: | goal programming, approach, food, product distribution, LINGO Software |
Date: | 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/37776 |
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