The effects of factors affecting the acceptance and use of technology on the factors affecting women’s entrepreneurship motivation / Noor Syifa Izzati Ramli

My main purpose to do this project is to review an article to determine the effects of factors affecting the acceptance and use of technology on the factors affecting women’s entrepreneurship motivation. The reason I choose this topic is to gain knowledge about women entrepreneur because I am a woman. Other than that, I choose this topic because people nowadays do not recommend women to enter business industry. This is because they think women just can be a housewife. Lastly, I want to know how technology can affect women’s entrepreneurship motivation because we are living in technology era. Entrepreneur is a popular word especially in the business world. Entrepreneurship is not a process that varies by gender or race because everyone can be an entrepreneur. The individuals with various race and gender contributing to productivity by offering equal opportunities and resources to individuals with various characteristics via a fair management approach. Women’s entrepreneurship is one of this approach. However, women’s entrepreneurship is defined as an individual who producing innovative business ideas, combines the factors of production, and not only focus on profit but focus on marketing, design and service. In entrepreneurship, technology is a constantly changing factor that must be taken in considerations. Technology is a fundamental innovation that ease human life with helps human power and ensures the flow of life in every field such as advertising, marketing, production, services, information, communication and transportation A woman entrepreneur who can adapt to the changing environment will offer more productive outcomes and contribute to the economy. It is important to reveal the association between the factors that motivate women to entrepreneurship and technology.