Blueprint : NH Enterprise “FoldIroning Board”/ Nazliatul Haiza Noordin

NH Enterprise have new product to introduce to the consumers which is the FoldIroning board. FoldIroning board is a customer-friendly which is helps people saving time and ease to fold and ironing clothes. Customer will feel more convenience to use the product because it is easy to handle. Overall marketing strategy will be included specific marketing philosophy and strategy of the company, the value chain and the channel of distribution in the target market. First of all, target market will be based on the residence in Kedah area since the company was in Kedah. For initial intensive selling effort, company has set the target customers in other words, types of customer groups that would buy the product. The target customer is for laundry and clothing shop owner, the people who are busy and interested in buying this product. The product is designed to save time and ease in folding and ironing clothes. It will ease and minimise the time for people that are always busy. The price is reasonable and it is easy to use. The management team in the company consist of several sections and is conducted by experienced employee to make sure our company is run efficiently