Development of strategies in developing affordable housing from developer perspective / Nur Aqidah Morsidi

Housing development in Malaysia among the main concern as it poses a significant challenge in fulfilling client satisfaction. The majority of the population is still aspiring for a comfortable, safe and reasonably priced house. Unfortunately, households in the middle-income range face difficulties to find housing that can satisfy their needs and budget. Skyrocketing of housing prices and undersupply of the affordable house lead to this phenomena. The aim of this research is to establish strategies for developing affordable housing. This research will be carried specifically focusing on the residential project on affordable housing development in Kuching, Sarawak. The objectives of this research are to identify the availability of housing incentives. Besides that, this research is to determine the challenges of developing affordable housing and recommends the critical success factors of developing affordable housing. ln addition, these research concentrates to the development of strategies in developing affordable housing thus it is focusing the respondents among housing developer. The research method is using literature reviews and questionnaires survey to conduct the study in order to achieve the objective of the research. The outcomes of these research study expected to obtain the further detailed on the challenges & strategies towards the developments of affordable housing. The outcomes of this paper will assist in the decision making involving housing development and enhancing the strategies in the affordable housing developments.