The relationship between safety ergonomic, buying behaviour, future investment and babywearing trend / Dayang Nashreen Awangku Isa …[et.al]

Babywearing is the practice of carrying a baby in the form of sling or carrier and has been practiced centuries ago. As the trend is getting popular it leads to an increased demand for various babywearing products. Concurrently issues on safety became a main concern among
baby wearers to avoid any related injuries. Hence this study is purposely to gain an understanding
of relationship between safety ergonomics, buying behaviour, future investment and
babywearing trend by using quantitative approach. Safety ergonomics, buying behaviour, future investment were the dependent variables while babywearing trend was the Independent variable. Researchers has employed non-probability sampling i.e. purposive sampling to gain specific result as the sample is among the practitioner of babywearing. Malaysian Baby wearers Facebook Official Group has been chosen as a sample for this study. A total of 849 respondents which have various demographic backgrounds has participate in this online survey. It was found that all the mentioned dependent variables have a significant relationship with babywearing trend. Besides future investment was found to be the most influential factor. Future research was suggested to study different scope of study such as using men’s as a study sample in practicing babywearing.