Principles of entrepreneurship (Ent 530): business model canvas: Stelo Hijab / Siti Asmida Sait

Sait, Siti Asmida (2020) Principles of entrepreneurship (Ent 530): business model canvas: Stelo Hijab / Siti Asmida Sait. [Entrepreneurship Project] (Unpublished)

Abstract

“Stelo Hjiab” that is operated in Kota Samarahan, Sarawak. The name itself shows the importance of our boutique store to our customer as a star. “Stelo Hijab” provides a high quality and standards Hijab for all women. We also sell Hijab accessories in our boutique store. We also act as an agent for all women that wanted to buy Hijab that are only sell from peninsular Malaysia. Our customer can buy our Hijab at discounted price if they are registered as a member of “Stelo Hijab”.The target market of “Stelo Hijab” is divided into three categories. They are adults, corporate and teenagers. For adults, we focused on all career women that wanted to buy the hijab for themselves or their family. For corporate, we are providing hijab for the company, organization or any customer that wanted to buy hijab in wholesale (20 pieces and above). Also, for teenagers, our target for teenagers are the hijab that are suitable for them and easily to wear every day and go to the class.We also provide an excellent quality services for our customer as we have a Hijab Consultant to ease the customer chose their hijab. Quality services that satisfy the customers will leave a good impression of “Stelo Hijab” hence there will be a positive word of mouth from them.

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