Strategic business development A case study On EGM Development SDN BHD / Emmy Marina Marzuki... [et al.]

Marzuki, Emmy Marina and Sazalie, Gajalie and Mohamat, Mazlan (2013) Strategic business development A case study On EGM Development SDN BHD / Emmy Marina Marzuki... [et al.]. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

Abstract

This applied business research was EGM Development SDN BHD (EGM), a property development company. EGM is a real company with name being changed to protect the secrecy and sensitivity of information. Currently, EGM is developing 1,167 units of residential buildings on 2 plots of land. The objective of this study is to propose strategic business development plan for EGM. This was done by conducting strategic analysis on the company itself, which covered the internal and external factors that affecting the company’s business and operations. For this purpose, various well known management tools, which are widely used in practice, were employed. The results generated from the application of the management tools were generic and specific strategies. These strategies were then used to formulate short term and long term plans for the company. The outcomes from this study can be used by EGM management to develop more details action plans. It is also can be used as a basis for their growth strategy.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Marzuki, Emmy Marina
2011325431
Sazalie, Gajalie
2011366195
Mohamat, Mazlan
2011582851
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Business analysts
H Social Sciences > HD Industries. Land use. Labor > Construction industry
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Executive Master of Business Administration
Keywords: EGM Development SDN BHD (EGM), Property Development, Strategic Business Development.
Date: December 2013
URI: https://ir.uitm.edu.my/id/eprint/36821
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