Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji

Sumbu, Anna and Munji, Maryland (2013) Factors Influencing Dealers Satisfaction in Direct Marketing: A Case Study on Avon Boutique Satok. / Anna anak Sumbu and Maryland anak Munji. Masters thesis, Universiti Teknologi MARA Cawangan Sarawak.

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Abstract

Many studies have been conducted to study in depth the importance of satisfaction toward customer satisfaction. Identifying the key factor as well as other factors affecting satisfaction has become a main concern for organization and remains as a critical management issues today.Dealer satisfaction is a relatively new research area. Dealers are the link between producers and customers, thus, plays an important role in the success of producers. On the other side, dealers are in direct contact with customers and are aware of their needs than the producer.

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Item Type: Thesis (Masters)
Creators:
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Sumbu, Anna
2011403442
Munji, Maryland
2011460548
Subjects: H Social Sciences > HF Commerce > Marketing > Direct marketing. Multilevel marketing
H Social Sciences > HF Commerce > Personnel management. Employment management > Job satisfaction
H Social Sciences > HM Sociology > Social psychology
H Social Sciences > HM Sociology > Social psychology > Interpersonal relations. Social behavior
H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure
H Social Sciences > HM Sociology > Social structure
H Social Sciences > H Social Sciences (General) > Research > Methodology
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Master of Business Administration
Item ID: 35959
Uncontrolled Keywords: Dealers Satisfaction, Direct Marketing, Customer Satisfaction
URI: https://ir.uitm.edu.my/id/eprint/35959

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