Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi

Che Apandi, Nur Ain Mardiah (2020) Business Model Canvas: Value Proposition / Nur Ain Mardiah Che Apandi. [Entrepreneurship Project] (Unpublished)

Abstract

There are nine components existed in the business model canvas (BMC) and the first one is customer segment. Customer Segments defines the groups of people or organization you aim to reach or serve. Every company needs profitable customers in order to survive. The information you may want to predict and test for this section could include age, gender, time spent working, etc. Next step in BMC is value propositions, The Value Proposition is an innovation, service, or feature intended to make a company or product attractive to customers. It is based on a review and analysis of the benefits, costs, and value that an organization can deliver to its customer. It is the reason why customers turn to one company over another. Something to keep in mind is your value propositions can change, as you gather more data from customer interviews

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Che Apandi, Nur Ain Mardiah
2017404824
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Intellectual capital. Creative ability in business
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Value Proposition, product distribution, research, and development
Date: 17 June 2020
URI: https://ir.uitm.edu.my/id/eprint/34955
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