The factors of email adoption in Small Medium Enterprise (SMEs) in Terengganu / Che Aine Shaheera Che Abdullah, Nurfarhamuliana Mohamad and Nurul Fathia Ede

Che Abdullah, Che Aine Shaheera and Mohamad, Nurfarhamuliana and Ede, Nurul Fathia (2012) The factors of email adoption in Small Medium Enterprise (SMEs) in Terengganu / Che Aine Shaheera Che Abdullah, Nurfarhamuliana Mohamad and Nurul Fathia Ede. [Student Project] (Unpublished)

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Abstract

The purpose of this is to investigate the factors of email adoption in Small and Medium Enterprise (SMEs). This research was conducted based on distributing questionnaires to the Small and Medium Enterprise (SMEs). The questionnaire’s design consists of two part which is part I is the demographic profile of respondent and part II is the factor of email adoption. The part II section consists of six factors which are voluntariness, relative advantage, compatibility, image ease of use and facilitating condition. Data were analysed using the SPSS software. The result shows that the adoption of email in SMEs is because email has the relative advantage for the user and organization. The factors of adoption were measure based on different variable and the result from the research indicates that the SMEs want to get advantage from the email adoption in their organization. For the future research the study should be conducted with a wide range of the respondent, not only SMEs but whole organization in Malaysia. Besides factor of adopting email, future research could be conducted to analyze the user satisfaction, advantages and disadvantage of email in the organization. Lastly, in future research, the study of relationship between emails toward the SMEs performance also can be conducted.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Che Abdullah, Che Aine Shaheera
2009297906
Mohamad, Nurfarhamuliana
2009895576
Ede, Nurul Fathia
2009217122
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Md Sabri, Sabiroh
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia > Terengganu (Malaysia)
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor of Office System Management (Hons)
Item ID: 34695
Uncontrolled Keywords: Small and Medium Enterprise (SMEs) ; Email ; Organization ; User Satisfaction
URI: https://ir.uitm.edu.my/id/eprint/34695

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