Dress for success: Factors effecting business success of Small Medium Enterprise (SMEs) : A case study in Kuala Terengganu / Fadhilahtul Liyana Abdul Manan

Abdul Manan, Fadhilahtul Liyana (2015) Dress for success: Factors effecting business success of Small Medium Enterprise (SMEs) : A case study in Kuala Terengganu / Fadhilahtul Liyana Abdul Manan. Industrial Training. Bachelor of Science (Hons.) Statistics, Kota Bharu. (Unpublished)

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Abstract

SME Corporation Malaysia indirectly has played a big role in the Malaysia’s economy as government agencies support to the small medium enterprise (SMEs). SME Corporation Malaysia has deal with a lot of entrepreneurs to ensure the systematic process of the business. The purpose of the study is to examine the factors affecting the business success of Small Medium Enterprise (SMEs). The variables involved in this study are quality service, customer satisfaction, government support and social network towards variable SMEs success. The population of the study consisted of 150 SMEs who participate the seminar that obtained by SME Corporation Malaysia (Terengganu). The study utilized a random stratified sample to withdraw a representative sample. 150 questionnaire were distributed and (108) out of which were acceptable for Statistical Package for the Social Sciences (SPSS) to analyze the primary data collected. Reliability analysis were performed. The study revealed a number of findings most importantly: There is a statistical significant impact of quality service, customer satisfaction, government support and social network in the business success of Small Medium Enterprise (SMEs)

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email
Abdul Manan, Fadhilahtul Liyana
2012411284
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Nordin, Noor Ilanie
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Item ID: 34409
Uncontrolled Keywords: Quality Service, Customer Satisfaction, Government Support, Social Network, SMEs
URI: https://ir.uitm.edu.my/id/eprint/34409

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34409

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