Factors affecting the consumer awareness towards halal products in Kuala Krai / Wan Nurhayati Wan Hasan

Wan Hasan, Wan Nurhayati (2015) Factors affecting the consumer awareness towards halal products in Kuala Krai / Wan Nurhayati Wan Hasan. Industrial Training. Bachelor of Science (Hons.) Statistics, Kota Bharu. (Unpublished)

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Abstract

The researcher aims to investigate the factors that affect the consumer awareness towards halal products in Kuala Krai, Kelantan. 220 respondents were involved in this study was selected by using simple random sampling. The relationships among the variables were analysed using Structural Equation Modelling (SEM) approach, independent sample t-test and Analysis of Variance (ANOVA). By using SEM, the researcher also able to asses and modify the measurement model as well as the structural model. From the analysis of structural model showed that there was significant relationship between religion belief and marketing concept with consumer awareness towards halal products. In addition, the independent sample t-test and Analysis of Variance (ANOVA), it showed that there was no significance difference of the gender, age, marital status, level of education, occupation and monthly income on consumer awareness towards halal products. Only race showed a significant difference on consumer awareness towards halal products

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email
Wan Hasan, Wan Nurhayati
2012285372
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abdul Malik, Mohd Azry
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Industrial productivity
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Item ID: 34394
Uncontrolled Keywords: Awareness, Halal Products, Religion Belief, Halal Certificate, Marketing Concept
URI: https://ir.uitm.edu.my/id/eprint/34394

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34394

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