Abstract
The knowledge of Islamic banking is very important among customers especially non-Muslim customers. This is because of the lack of knowledge and awareness will make them less interested in offering services that has been provided by Islamic banking. In addition, knowledge and awareness of Islamic banking will help to change the perception of non-Muslim customers in the Islamic banking system and increasing the acceptance among non-Muslim customers and also attract customers to use Islamic banking services. Therefore, this study focuses on the understanding, factor influence and the acceptance of Islamic banking among non-Islamic students at UiTM Puncak Alam Campus. The results of this study will show the understanding, influencing factors and acceptance among non-Muslim customers have positive or negative results.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Mahazer, Nurul Marhaini 2017633114 |
Subjects: | H Social Sciences > HJ Public Finance H Social Sciences > HJ Public Finance > Finance, Islamic |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Academy of Contemporary Islamic Studies (ACIS) |
Programme: | Diploma in Muamalat – IC110 |
Keywords: | Islamic Banking, Customer Perception, Acceptance among Customers. |
Date: | December 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/33569 |
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