Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort/ Nur Arina Zainal Abidin & Nurtisha Shaari

Zainal Abidin, Nur Arina and Shaari, Nurtisha (2017) Preferred online travel agent: a case of customer reviewed in Thistle Port Dickson Resort/ Nur Arina Zainal Abidin & Nurtisha Shaari. [Student Project] (Unpublished)

Abstract

This undergraduate project gives a student knowledge and experience about the research process that very crucial for student to graduated and also for further study. The purpose o f this research was to study the element that customer mostly give comment, feedback and review on online travel agent toward Thistle Port Dickson Resort. Based on January 2017 until December 2017 from online travel agent data, the researchers analyse about 548 review that usable. Collected data from the online travel agent review processed by computer program in term o f frequency distribution and percentage that used by researchers. The result showed that customer express their experience and feeling in this online travel agent either positive feedback or negative feedback about the value they get. This result can be used by this resort or other hotel to take an improvement for any negative feedback or other hotel can also implement for any positive feedback get from customer to make their customer satisfaction and loyalty.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Zainal Abidin, Nur Arina
2015250074
Shaari, Nurtisha
2015215122
Subjects: H Social Sciences > HD Industries. Land use. Labor > Industry > Small and medium-sized business. History
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Programme: Bachelor Of Science (Hons) In Foodservice Management
Keywords: online travel agent ; Thistle Port Dickson ; resort
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/33045
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