Information channel on municipal services: a perspectives from local affairs / Zaherawati Zakaria and Kamarudin Ngah

Past studies on customer satisfaction in Malaysia highlight low
awareness from the public in municipal services. The previous
studies mainly address the lack of efforts and initiatives of the
authorities in organizing effective participation programs in
waste management, cleanliness, drainage and culverts affairs.
The Public Complaints Bureau stepped up efforts to promptly deal
with complaints received from the public. On average, 50 per cent
of complaints received were on the failure or delays in attending
or responding to the needs of customers effectively. By using the
quantitative methods approach, this study attempts to examine
the factors that influence the community in Sungai Petani. The extent of satisfaction level in municipal services, both from internal customers and external customers attempt to establish association between customer satisfaction and social characteristics such as feedback towards complaint and information channel as resident and customer. Based on the findings, in order to make customer satisfaction increase on municipal services, future strategies need to be done by focusing on making customer satisfaction exercise more satisfactory and people more satisfy and participative