An empirical assessment of tourist loyalty towards budget accommodation service / Tintin Suhaeni ... [et al.]

Suhaeni, Tintin and Setiawati, Lina and Setiawardani, Maya and Suhartanto, Dwi (2019) An empirical assessment of tourist loyalty towards budget accommodation service / Tintin Suhaeni ... [et al.]. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 7 (3). pp. 1-11. ISSN 1985-8914 ; 2590-3837

Download

[thumbnail of 32328.pdf] Text
32328.pdf

Download (362kB)
Official URL: https://www.jthca.org/

Abstract

Hotel industry as a provider of tourist accommodation is an important component in the tourism industry. This study was designed to identify how domestic tourists develop loyalty towards budget accommodation. Referring to the existing literature, three predictors are included in the model of loyalty: service quality, service value, and customer satisfaction. The data were collected from 298 domestic tourists in West Java Province, Indonesia. The findings indicate that tourists tend to be not loyal to budget accommodation. Further, tourists’ perception on the service quality, perceived value, and satisfaction are still not as expected. In terms of how domestic tourists develop loyalty, this study underlines the importance of service quality and customer satisfaction. Although these three loyalty drivers are important in determining tourist loyalty towards a budget accommodation service provider, this study also highlights the effect of service quality on loyalty, value, as well as guest satisfaction.

Metadata

Item Type: Article
Creators:
Creators
Email
Suhaeni, Tintin
UNSPECIFIED
Setiawati, Lina
UNSPECIFIED
Setiawardani, Maya
UNSPECIFIED
Suhartanto, Dwi
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General)
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 7
Number: 3
Page Range: pp. 1-11
Official URL: https://www.jthca.org/
Item ID: 32328
Uncontrolled Keywords: Tourist loyalty, service quality, satisfaction, value, budget accommodation.
URI: https://ir.uitm.edu.my/id/eprint/32328

ID Number

32328

Indexing


View in Google Scholar

Edit Item
Edit Item