Business Planning : Pitaberry Enterprise / Nurul Aina Che Arifin ...[et al.]

Che Arifin, Nurul Aina and Abdul Rahim, Siti Safuhah and Basri, Siti Rokiah and Hang Tuah, Syazwani (2009) Business Planning : Pitaberry Enterprise / Nurul Aina Che Arifin ...[et al.]. [Entrepreneurship Project] (Submitted)

Abstract

Marketing is one of the important things in the business. Marketing can be define as the process of planning, pricing, promoting and distribution of ideas, goods and services to create exchange that satisfy individual and organization goals. Beside that, two aspects to know about marketing is, first it is a philosophy, an attitude, a perceptive, or met organization that stress customer’s satisfaction. Second is a set of activities to use to implement these philosophies. Philosophies we can refer it as production, sales, market and society marketing orientations.
To become the successful organization, the organization needs to have marketing strategy and market segmentation is the key in developing marketing strategy. This market segmentation helps the organization to define what customers need. Market segmentation is the process of dividing a market into meaningful, relative similar, and identifiable segment or group

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Che Arifin, Nurul Aina
UNSPECIFIED
Abdul Rahim, Siti Safuhah
UNSPECIFIED
Basri, Siti Rokiah
UNSPECIFIED
Hang Tuah, Syazwani
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
UNSPECIFIED
Nik Ismail, Nik Nor Hasimah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Programme: Diploma in Art And Design (Textile)
Keywords: Business plan; Entrepreneurship; ETR 300
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/32259
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32259

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