Business sustainability: a case study of Sinar Bekal (M) Sdn Bhd / Prescilla Nojem

Nojem, Prescilla (2011) Business sustainability: a case study of Sinar Bekal (M) Sdn Bhd / Prescilla Nojem. [Student Project] (Unpublished)

Abstract

This paper investigates and determines the business sustainability of Sinar Bekal (M) Sdn Bhd in order to be strong in the international market and further success in future. It consists of investigating the important elements that SBSB need to understand in order to maintain its business sustainability in its business. The first element is research on the opportunity and challenges faced by SBSB and second element is to gauge the performance and achievement of SBSB in order to know whether SBSB is able to maintain its sustainability and competitive advantage. The findings presented will focus o this main issues.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Nojem, Prescilla 2009875314
Contributors:	Contribution Name Email / ID Num. Thesis advisor Sadik, Zaki UNSPECIFIED Thesis advisor Mohd Ali, Mariamah UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Business intelligence. Trade secrets H Social Sciences > HF Commerce > International economic relations > Export marketing. International marketing
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) International Business (BA246)
Keywords:	Business sustainability; International market; Performance; Achievement
Date:	2011
URI:	https://ir.uitm.edu.my/id/eprint/30524