Abstract
This research is about “The Awareness of the Policyholders towards Understanding the
Functions of Insurance Policy They Bought: Case Study At Allianz General Insurance Company
(Malaysia) Berhad, Kota Bharu Branch”. This research being done while doing practical training
in industry for five months. To obtain the data, the researcher used primary and secondary data.
There are 50 questionnaires being distributed randomly to the 5o respondents. The independent
variables for this research are employment, education level and insurance policy and the
researcher want to know whether or not these independent variables have significant and will
influence the awareness of the policyholders towards understanding the functions of insurance
policy they bought. Then, the researcher gets back the questionnaires from the respondents. To
analyzed the data, the researcher using frequency analysis, Reliability test and Pearson
Correlation. Frequency analysis used to know the frequency statistics of number of respondents
answer each question in questionnaire. While, reliability test being done is to determine of the
accuracy of data. Lastly is Pearson Correlation being done to know whether the research
objectives have a significance or not with dependent variables. The results show that only one
independent variable that is education level has significance with the dependent variable. While
other two independent variables that are employment and insurance policy does not have
significance with the dependent variable.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Mohamad Nawawi, Nurul Farhana 2009472676 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohamed Yusuf, Rosmi Yuhasni UNSPECIFIED |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness H Social Sciences > HG Finance > Insurance H Social Sciences > HG Finance > Insurance > Insurance business. Insurance management |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Insurance (BA241) |
Keywords: | Awareness; Policyholders; Insurance policy |
Date: | 2011 |
URI: | https://ir.uitm.edu.my/id/eprint/30427 |
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