The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]

Bahari, Khairil Anuar and Che Azmi, Muhammad Nuruddin and Mohd Kamal, Saiful Bahri and Zainol, Noorliza and Mahat, Fadhlina and Abdullah, Dahlan (2020) The effects of brand image, perceived trust and perceived risk on online booking intention: a conceptual model / Khairil Anuar Bahari... [et al.]. ESTEEM Journal of Social Sciences and Humanities, 4. pp. 203-213. ISSN 2600-7274

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Abstract

Over time, the use of the internet and technology has grown rapidly. Most businesses today use the internet as a means of communicating with their customers. This is because the internet has various interactive features and is
always available for use. However, when there are too many interactive features to use, it can make the site more complex, less useful, and users find it difficult to use. Referring to an overview of past literature, the article generally proposes a conceptual framework with six propositions to understand the role of brand image, perceived trust and perceived risk of online buying intentions among hotel website users. As a basic theory, Stimulus Organizational Stimulation (SOR) has been used to support the proposed framework in this study. As a result, the researcher argues that brand image has an impact on the perceived risk and perceived trust of the hotel website. Consequently, hotel websites with higher perceived risk and perceived trust are more likely to influence online booking intentions.

Metadata

Item Type: Article
Creators:
Creators
Email
Bahari, Khairil Anuar
khairil777@uitm.edu.my
Che Azmi, Muhammad Nuruddin
nuruddincheazmi@uitm.edu.my
Mohd Kamal, Saiful Bahri
saifu077@uitm.edu.my
Zainol, Noorliza
norliza_zainol@uitm.edu.my
Mahat, Fadhlina
fadhlina563@uitm.edu.my
Abdullah, Dahlan
dahla707@uitm.edu.my
Subjects: H Social Sciences > H Social Sciences (General) > Research
H Social Sciences > H Social Sciences (General) > Research > Methodology
T Technology > TX Home economics
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service > Reservation systems
Divisions: Universiti Teknologi MARA, Pulau Pinang > Permatang Pauh Campus
Journal or Publication Title: ESTEEM Journal of Social Sciences and Humanities
UiTM Journal Collections: UiTM Journal > ESTEEM Journal of Social Sciences and Humanities (EJSSH)
ISSN: 2600-7274
Volume: 4
Page Range: pp. 203-213
Official URL: https://ejssh.uitm.edu.my/
Item ID: 29326
Uncontrolled Keywords: Brand Image, Perceived Trust, Perceived Risk, Hotel, Online Booking Intention
URI: https://ir.uitm.edu.my/id/eprint/29326

ID Number

29326

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