Tourists' cognitive image attributes of Kilim Karst Geoforest Park, Langkawi / Mohamad Hanif Mohamad Salleh and Mazlina Mahdzar.

Mohamad Salleh, Mohamad Hanif and Mahdzar, Mazlina (2020) Tourists' cognitive image attributes of Kilim Karst Geoforest Park, Langkawi / Mohamad Hanif Mohamad Salleh and Mazlina Mahdzar. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-9. ISSN 1985-8914 ; 2590-3837

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Abstract

Geoparks has been gaining attention in Malaysia. This study aims to identify the attributes of cognitive image based on tourists’ perception of Kilim Karst Geoforest Park located in Langkawi Island, Malaysia. 384 questionnaires were collected at the study site. Data gathered was analysed using descriptive statistics and principle component analysis. Results suggest 13 attributes that form four dimensions of cognitive attributes; essential conditions, attractive condition, appealing activities and natural environment. This confirms the sub dimensions of cognitive attributes as proposed by previous researchers in a different setting. Theoretical and practical significance of the study is also provided.

Metadata

Item Type: Article
Creators:
Creators
Email
Mohamad Salleh, Mohamad Hanif
UNSPECIFIED
Mahdzar, Mazlina
nina@uitm.edu.my
Subjects: S Agriculture > SB Plant culture > Parks and public reservations. Including theory, management, history
S Agriculture > SB Plant culture > Parks and public reservations. Including theory, management, history > Malaysia
S Agriculture > SD Forestry > Environmental aspects of forestry
S Agriculture > SD Forestry > Environmental aspects of forestry > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 12
Number: 1
Page Range: pp. 1-9
Official URL: https://www.jthca.org/
Item ID: 29152
Uncontrolled Keywords: Geopark, Geoforest Park, Destination Image, Cognitive Image, Attributes
URI: https://ir.uitm.edu.my/id/eprint/29152

ID Number

29152

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