Risk perception towards international travellers’ destination choice: A case of Sabah / Izyan Dahlia Supani and Zuliah Abd Hamid.

Supani, Izyan Dahlia and Abd Hamid, Zuliah (2020) Risk perception towards international travellers’ destination choice: A case of Sabah / Izyan Dahlia Supani and Zuliah Abd Hamid. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 12 (1). pp. 1-13. ISSN 1985-8914 ; 2590-3837

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Abstract

Risk and tourism are basically related to each other as it involves travelling to unfamiliar destinations; the uncertainty of future conditions; and the possible negative results of making the decision to travel. This study is designed to investigate risk factors on international traveler’s destination choice and to examine the relationship between the risk factors towards international traveler’s destination choice. The study involved a convenience sampling of 410 international travellers who were travelling to Malaysia. A quantitative approach was applied to measure the respondents’ perception of the risk factors including political instability, terrorism risk, physical risk as well as social risk towards the destination choice which is Sabah, Malaysia. The findings revealed that risk perception factors of international travellers have positively influenced the decision-making in choosing Sabah as their destination. Political instability risk attributes have the most influence on the international travellers’ choice of Sabah as compared to terrorism risk, physical risk and social risk. International travellers remain optimistic about the safety and security in Sabah, and prefer to choose Sabah as a holiday destination. Implications for future research and marketing are discussed.

Metadata

Item Type: Article
Creators:
Creators
Email
Supani, Izyan Dahlia
UNSPECIFIED
Abd Hamid, Zuliah
zulia954@uitm.edu.my
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel and the state. Tourism > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 12
Number: 1
Page Range: pp. 1-13
Official URL: https://www.jthca.org/
Item ID: 29149
Uncontrolled Keywords: Risk perception, Destination choice, Political instability risk, Terrorism risk, Physical risk, Social risk journal
URI: https://ir.uitm.edu.my/id/eprint/29149

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29149

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