Bursa Malaysia’s CSR initiatives / Norshafaf Jailani

Purpose The purpose of this paper is to study on how Bursa Malaysia responds towards heightened concerns in social responsible and whether the stakeholders are well involved in Bursa’s CSR practices. Researcher has signaled the need for CSR framework and model of initiatives to explore ways in which strategic CSR can be integrated into business structures and processes in a sustainable way. Given this sea change in the corporate environment, companies want to increase their ability to manage their profits and risks, and to protect the reputation of their brands.

Design/methodology/approach the approach consists of theory building by reviewing the literature and examining the gaps and limitations.
Findings Bursa Malaysia had a positive response towards the CSR and shown big improvement today by implementing a framework focusing in four main areas in ensuring succeed in CSR initiatives. This study suggests that the CSR overview and framework set up by company is important towards local sustainable development as it depends heavily on the nature of the programs, how the programs are designed and implemented, as well as the composition of the beneficiary communities.
Originality/Value The financial institutions are less popular in CSR because it has little impact on its environment and is less concerned by challenges related to human rights and supply chain management. However, this being argues by researcher.