Abstract
The purpose of this paper is to analyse the roles of self-efficacy toward micro- entrepreneurs’ competency in Malaysia. There are 4 different independent variables in this research which are marketing, innovation, management and risk-taking. The method used in this research was descriptive analysis or also known as correlational studies. A non-probability sampling was used in the experiment more specifically, judgment sampling. Researcher used Statistical Package for Social Science (SPSS) software to analyse data collected from 100 respondents. The analysis included analysis of descriptive, reliability and regression. The results from this project paper demonstrated a significant effect of management and risk-taking on micro- entrepreneurs’ competency, while the elements of marketing and innovation were trivial. Therefore, it is hoped this study will fill the gap of understanding the importance of self-efficacy in growing more competent micro-entrepreneurs.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Mustamam, Nuralina UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohammad Faisal Wee, Nur Melissa UNSPECIFIED |
Subjects: | B Philosophy. Psychology. Religion > BF Psychology > Applied psychology > Special topics (not otherwise provided for), A-Z > Self-efficacy H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) International Business (BA246) |
Keywords: | Self-efficacy; Micro-entrepreneur; Marketing; Innovation; Management; Risk-taking |
Date: | 2020 |
URI: | https://ir.uitm.edu.my/id/eprint/28550 |
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