Abstract
Medical and Health Insurance (MHI) is a very important tool to secure family member or individuals as well as to provide compensation or security financial for individual once admitted in private hospital cause by injury, sickness or doing any treatment. However, in Malaysia the purchasing of MHI is yet not preferable. Recently, medical expenses increase critically but there are still a lot of Malaysian do not have their own Medical and Health Insurance (MHI). The researcher conducting this research in order to find out and contribute ideas on the determinant factors that contribute the purchasing of MHI. The crucial goal of conducting this paper is to analyse the dominant factor that influence the purchasing of Medical and Health Insurance (MHI). Therefore, this study come out with three independent variable which are social influence, knowledge and income. Based on the analysis, social influence, knowledge and income have a significant relationship with Medical and Health Insurance (MHI).
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Abd Rasid, Nor Haslinda 2012247448 |
Subjects: | H Social Sciences > HG Finance > Insurance H Social Sciences > HG Finance > Insurance > Health insurance H Social Sciences > HM Sociology > Social psychology > Social influence. Social pressure |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Insurance (BA241) |
Keywords: | Medical and Health Insurance; Social influence; Knowledge; Income |
Date: | 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/28441 |
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