Abstract
This research conducts to study on factors influence attitude toward credit card usage among employees of NAZA World Auto Mall, Petaling Jaya. Specifically, variables such as knowledge about credit card, family influence toward credit card, perception towards credit card and media awareness toward credit card. The first objective of this research is to investigate the factors that contributes to attitude towards credit card usage among employees of NAZA World Auto Mall Petaling Jaya. The second objective is to examine the best relationship between independent variable (attitude toward credit card usage) and dependent variables (knowledge about credit card, family influences towards credit card usage, perception towards credit card usage and media awareness towards credit card. The researchers distributed 161 set of questionnaires on credit card holder in NAZA World Auto Mall, Petaling Jaya. The results show that only independent variable of perception towards credit card has significant relationship with attitude toward credit card usage. The Pearson’s correlation is 0.578 and the p value is 0.000. The other three independent variables do not have significant relationship due to p value more than 0.010.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Mohd Sharif @ Nuri, Nadhirah 2011813476 Mohamed, Mohd Ariff 2011876152 |
Subjects: | H Social Sciences > HG Finance H Social Sciences > HG Finance > Personal finance. Financial literacy H Social Sciences > HG Finance > Credit. Debt. Loans > Commercial credit. Commercial loans. Credit management |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Finance (BA242) |
Keywords: | Credit card usage; Attitude; Employees |
Date: | 2014 |
URI: | https://ir.uitm.edu.my/id/eprint/27368 |
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