Customer satisfaction among international tourists towards local service provider at Bandar Hilir, Melaka / Nuramirah Mohd Koyah and Siti Karimah Ibrahim

Mohd Koyah, Nuramirah and Ibrahim, Siti Karimah (2014) Customer satisfaction among international tourists towards local service provider at Bandar Hilir, Melaka / Nuramirah Mohd Koyah and Siti Karimah Ibrahim. [Student Project] (Unpublished)

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Abstract

This research is mainly focus on the service quality dimensions that includes tangible, reliability, responsiveness, assurance and empathy that influence tourist satisfaction at Bandar Hilir, Melaka. The objectives of this study are to identify the elements of service quality that gives impact on tourist perception towards service provider and also to define level of satisfaction towards tourists about service provider in Bandar Hilir Melaka. Besides that, in order to determine the most influence elements in service quality that gives satisfaction towards tourists in Bandar Hilir Melaka. From the result of this research will shows that whether the tourists that comes to Bandar Hilir satisfied or not towards the service that provide by service provider and how well the service quality dimensions influence the tourists satisfaction at Bandar Hilir, Melaka. Therefore, this research has been set up and been carried out to test and reveal the answer of this research objectives.

Metadata

Item Type: Student Project
Creators:
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Mohd Koyah, Nuramirah
UNSPECIFIED
Ibrahim, Siti Karimah
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
H Social Sciences > HD Industries. Land use. Labor > Service industries
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 26235
Uncontrolled Keywords: Customer satisfaction; International tourists; Service quality dimensions
URI: https://ir.uitm.edu.my/id/eprint/26235

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