Customer’s adoption towards Islamic banking between Muslim and Non-Muslim: a case study in Pasir Gudang, Malaysia / Arif Fahdzril Sabri

The purpose of this study is to analyze the different the adoption towards Islamic Banking between Muslim and Non-Muslim customers. For this study only 120 of respondents which are citizen around Pasir Gudang area were selected and act as respondent for this study. The objectives of this study are to analyze the significant differences in awareness, perception, preferences on Islamic banking between Muslim and Non-Muslim banking customer, to identify the relationship between awareness, perception and preferences with the adoption on Islamic banking product and to analyze most significant factor on consumer’s adoption towards Islamic banking among Muslim and Non-Muslim consumers in Malaysia. Besides that, this study is a quantitative research study whereby the findings of the study were analyzed by using the Statistical Package for the Social Sciences (SPSS). Next, the data collected in this study is analyses by using frequency, descriptive analysis, reliability test, pearson correlation coefficient and multiple regression in order to achieve the research objectives.