Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid

Shahid, Anis Syuhada (2015) Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid. [Student Project] (Unpublished)

Abstract

This research is to identify the factors that can affect the demand for life insurance in rural area Malaysia especially at Sg Lembing, Pahang. The study will be gather using 100 set of questionnaire as it will distributed at rural area Sg Lembing, Pahang. The data will be interpreted using multiple regression analysis to explain the relationship on how financial literacy, savings and price toward subscription of life insurance. The most factors influence the demand of life insurance purchasing decision is financial literacy and following by savings and price. Overall , there is significant relationship between dependant variable and independent variables. Based on this study, it is good to understanding on the demand for life insurance in the rural area in Malaysia.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Shahid, Anis Syuhada UNSPECIFIED
Subjects:	H Social Sciences > HG Finance > Insurance H Social Sciences > HG Finance > Insurance > Life insurance H Social Sciences > HM Sociology > Groups and organizations > Communities
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords:	Customer’s demand; Life insurance; Rural communities
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/24747