Abstract
Nowadays, we can see that the usage of credit cards or 'plastic money' among Malaysians has become common, especially those people that always involved in
trade. The surprising truth about credit card spending in Malaysia is as much as 8.21 Million numbers of credit cards in circulation in 2011 and there are 28.6 Million Malaysians. Thus, 1 in 3.48 Malaysians have a credit card in 2011.
As an effort to profile credit card users in Malaysia, this paper seeks to explore preference of Malaysian bank customers to choose between Conventional and Islamic
credit cards. The selection features are analyzed in terms of various factors, including the selection factors influenced by the credit cards‟ embedded features, the difference
between the satisfaction and the loyalty level of Conventional Credit Card holders as compared to Islamic Credit Card holders and the customers‟ perceptions of Islamic Credit Card. The impact of credit cards is investigated through their usage as well as the perceptions of the credit card holders. In conducting the research, this study assembled primary data from staff in Universiti
Teknologi MARA Selangor, Puncak Alam Campus through a questionnaire survey with 40 participants. The research indicates several determining factors for Malaysian
revolving credit cardholders in terms of determining the impact of credit cards, namely, “education”, “income”, “credit behavior” and “number of credit cards held”
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Azizan, Fatin Hanani UNSPECIFIED |
Subjects: | H Social Sciences > HG Finance > Banking > Electronic funds transfers > Automated tellers. Debit cards H Social Sciences > HG Finance > Credit. Debt. Loans H Social Sciences > HJ Public Finance > Finance, Islamic |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Academy of Contemporary Islamic Studies (ACIS) |
Keywords: | Credit cards, Staff, UiTM Puncak Alam |
Date: | 2018 |
URI: | https://ir.uitm.edu.my/id/eprint/23344 |
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